Description
you need to control the sales funnel by creating your own digital product and setting
up the funnel.
When creating a sales funnel, you really are creating two or more offers, since you need to be
able to offer your prospect or customer another offer on top of the original or main offer.
This is usually considered an upsell or one-time offer (commonly referred to as an OTO).
However, it is now quite common to have a sales funnel where you have far more than just
two offers
